Inspiring the Next Generation
A successful four year run with Mischa Barton as spokesmodel had introduced the brand to a whole new generation of consumers. By Fall of 2008, Keds was ready to jump into the digital fray by tapping into the target market's passion for self-expression and online community. Shifting its focus from print to online media, the company looked to new technologies and established social networking channels to market the brand's products. The cornerstone of the new strategy was a partnership with Zazzle, an on-demand retail platform, to introduce the first ever "built from scratch" user-spec'ed footwear to feature user-generated graphics.
A Walk in the (Dog) Park
Social Networking in Fur (Snif) is a wearable computer device for dogs that allows pet owners to monitor their pets through both their activities and their social interactions. SnifTags augment pet ownership with technology that enables pet owners to network, or "petwork," through their pets, encouraging not only pet-to-pet, but owner-to-owner interaction.
Beyond Birkenstocks
Vermont Law School (VLS) produces some of the country's top environmental and social justice lawyers, but that's not all they're about. Located deep in rural Vermont, VLS's challenge is to attract a committed and passionate student body interested in a range of legal studies.
Vermont Law School
Rediscover Cool
Keds knows a thing or two about classic, casual style. Keeping the brand up-to date requires tapping into each generation's style icons to help redefine what's fashionable. Enter Mischa Barton, star of television's The OC and the "coolest girl in Hollywood." The actress signed on to help Keds connect with a young, celebrity-savvy audience and Keds looked to the web to forge an even deeper bond between the brand and Mischa's fans.
Keds Fall 2005 Microsite
Keeping Cool
After three successful seasons of one-off "Be Cool" microsites, Keds knew it had found an ideal way to connect with its target customers. Wanting to create more of a two-way conversation, Keds asked for more email capture opportunities and for more interactive features to generate buzz and "sticky-ness." What had been another piece of collateral had now become a central component of the brand's marketing strategy.
Keds Spring 2007 Microsite
Inspiration and Utility
Children's Hospital Boston works miracles everyday. One of the nation's largest pediatric medical centers in the United States, it is at the forefront of patient care, research, and education. The hospital relies on philanthropy to support much of its work and its website is a very important vehicle for communicating its mission and accomplishments and connecting with donors and fundraisers.
Children's Hospital Trust
Dedicated to the Liberal Art of Eating
Harvard University Dining Services (HUDS) serves the school's entire undergraduate, graduate, faculty and staff population with a system of 13 dining halls, 15 campus restaurants, a catering division, and a campus-wide payment system. HUDS' website is a crucial vehicle for communicating with its audience.
Harvard University Dining Services
Black and White and Read All Over
The first decade of the new millennium was a heady time for the sneaker industry. What was old was new again and brands like PUMA with a rich heritage were able to capture the imaginations of a whole new youth market. By 2002, PUMA had revitalized its brand and established a leadership position with its products and offline marketing. However, its online marketing efforts had lagged and consisted of several legacy sites from the mid '90s.
PUMA International
Ecommerce with an Attitude
PUMA is an unconventional brand with a strong lead in design and product innovation. Customers are not looking for the "same old, same old" online shopping experience when they visit the PUMA site. The 2002 redesign of PUMA's online store needed to create a wholly unique, brand-appropriate customer experience to integrate with a ground-up redesign of the company's ecommerce and fulfillment systems.
PUMA US eCommerce
Walking the Walk
An interactive design studio with a reputation for appropriate solutions and high-end design, mediumbold faced quite a challenge in creating its own website. The site needed to reflect the studio's brand perfectly, communicate its capabilities and approach, and embody mediumbold's high standards for content, design, and development.