Online Portfolio
Current Location
Austin, TX
Creative direction and leadership that delivers innovative, user-centered design solutions. Excels at establishing and nurturing client relationships, articulating and extending brands, developing digital strategies, advocating for users, and motivating creative teams. Has delivered informational and transactional websites, interactive applications, marketing microsites, and brand collateral during fifteen plus years with design consultancies mediumbold, Razorfish, and TSDesign, and textile design company Jack Lenor Larson.
Awards & Honors:
  • Stevie Silver Award 2015
  • Citi Retail Services
  • bba/ifs Financial Innovation Award 2015
  • Citi Retail Services
  • Citi Digital Excellence Award 2015
  • Razorfish: Outstanding Performance & Leadership
  • Horizon Interactive Award 2009
  • Razorfish: Holiday Experience
  • Webby Honoree 2007
  • Harvard Business School: Working Knowledge
  • Webby Honoree 2006
  • Keds: Be Cool (archive)
  • How Interactive Design Award 2006
  • Harvard University Dining Services
  • MITX Award 2005
  • Harvard University Dining Services
  • MITX Award 2005
  • Children’s Hospital Trust
  • MITX Finalist 2005
  • Keds: Be Cool (archive)
  • Communication Arts Webpick 2005
  • Keds: Be Cool (archive)
  • Adobe (Macromedia) Site of the Day 2005
  • Keds: Be Cool (archive)
  • How magazine Top Ten 2002
  • Evolution of Type (2001 Redesigned)
  • High Five Award 1997
  • Evolution of Type
  • Adobe Flash Point Award 1997
  • Evolution of Type
  • Champion Papers Imagination Award 1994
  • Simply Grand Identity & Packaging
Publications:
  • Dynamic Graphics
  • Popularity Contest: Here’s what it takes to win the youth vote online, 2007
  • Communication Arts Online Feature
  • mediumbold profile, 2006
  • Print Digital Design Annual
  • Harvard University Dining Services, 2005
  • Marketing Sherpa
  • How to Turn Your Print Ads Into a Truly Cool Microsite, 2005
  • Graphic Design USA
  • MINI and PUMA find common ground in design process, 2003
  • WebMonkey
  • Sizing up the Browser, 1999
  • Work featured in Cutting Edge Web Design, 1998
  • Work featured in Adobe Magazine, 1997
Speaking:
  • Entrepreneurial Exchange
  • Rhode Island School of Design, 2003
  • Visualizing Ideas
  • Harvard University, 2001
  • Visual Systems Design
  • New England School of Art & Design, 2001
  • LIfe After RISD: Careers in New Media
  • Rhode Island School of Design, 2001
  • New Media in the New Millennium
  • Simmons College, 2000
  • Style Guides in the Design Process
  • (AIGA) Advance for Design, 1999
  • Pushing Pixels
  • Alfred University, 1999
Experience
Vice President, Group Creative Director
T3
Austin, TX
January 2017 – Present
Provides product design leadership with a focus on client work and building an internal user-centered design community. Clients include Pizza Hut, 7-Eleven, and The Home Depot.
Group Creative Director
Austin, TX
September 2008 – January 2017
Provided creative leadership by building a culture of design excellence and developing innovative digital strategies. Established and nurtured the Citi account to become one of the agency’s largest accounts with year over year revenue growth and consistently positive client and team satisfaction ratings by:
Defining vision: With a deep understanding of the business, turn constraints into opportunities that deliver measurable business value.
  • Lead cross-discipline teams to define strategies that are far reaching yet achievable.
  • Build understanding and excitement across the organization.
Driving innovation and design: Create a team culture of creative thinking and strategic design that produces innovative products that delight users while satisfying business requirements.
  • Breathe life into digital experiences by leveraging natural behaviors.
  • Establish design systems that emphasizes creativity while maintaining consistency.
  • Empower individuals to develop their unique capabilities through team collaboration and individual accountability.
Building relationships: Deepen and expand existing relationships by engaging in dialog and delivering consistent, high-quality work.
  • Maintain a burning desire to always be an informed and trusted advisor to clients.
  • Constantly strive to deepen knowledge of clients’ processes and capabilities.
  • Identify opportunities to more effectively engage with customers while improving operational efficiencies.
President / Creative Director
Boston, Mass
February 2001 – September 2008
Founded and led an interactive design studio focused on delivering digital solutions with sound strategies, appropriate user experiences, and innovative design. Developed and directed the company’s vision and business strategy resulting in consistent growth and industry recognition. Ultimately responsible for ensuring that all design solutions were conceived and developed to the highest standards. Clients included PUMA, Keds, Tretorn, Harvard University, Harvard Business School, MIT, Dartmouth College, Children’s Hospital Boston, Virgin Money, Fidelity Investments, Norwegian Cruise Lines.
Design Director
Razorfish
Boston, Mass
November 1999 – February 2001
Led the creative group at the interactive agency’s Boston office. Responsible for rapidly growing and providing leadership to the visual design team, contributing to the creation and dissemination of design process and methodology, assisting with business development and project resourcing, establishing and maintaining creative vision for projects, and ensuring high-quality creative deliverables and client satisfaction. Participated in business development and client engagement for companies such as Estée Lauder Companies, Channel, Clarins, Astra Zenica, Dupont, and Highmark Bluecross / Blueshield.
Interface Design Director
TSDesign (Acquired by Razorfish)
Boston, Mass
June 1997 – November 1999
Led creative group for design firm regarded as a user experience pioneer. Headed a team of designers in evaluating and improving the usability of applications and websites, designing and implementing new interactive products, and creating corporate identities and brand standard for organizations ranging from fortune 50 companies to start ups. Participated in 3M’s first global web strategy and led the design of its roll-out including global online visual systems standards, global and localized websites, “customer centers,” and the brand’s first ecommerce website.
Education
Rhode Island School of Design—Providence, Rhode Island
June 1997: Bachelors of Fine Arts, Graphic Design
Speos Photographic Institute—Paris, France
Winter 1996: Photography
Haystack Mountain School of Craft—Deer Isle, Maine
Summer 1994: Printmaking
Wade College—Dallas, Texas
December 1985 Associates of Arts, Interior Design