Provides product design leadership with a focus on client work and building an internal user-centered design community. Clients include Pizza Hut, 7-Eleven, and The Home Depot.

Provided creative leadership by building a culture of design excellence and developing innovative digital strategies. Established and nurtured the Citi account to become one of the agency’s largest accounts with year over year revenue growth and consistently positive client and team satisfaction ratings by:

Defining vision: With a deep understanding of the business, turn constraints into opportunities that deliver measurable business value.

• Lead cross-discipline teams to define strategies that are far reaching yet achievable.
• Build understanding and excitement across the organization.

Driving innovation and design: Create a team culture of creative thinking and strategic design that produces innovative products that delight users while satisfying business requirements.

• Breathe life into digital experiences by leveraging natural behaviors.
• Establish design systems that emphasizes creativity while maintaining consistency.
• Empower individuals to develop their unique capabilities through team collaboration and individual accountability.

Building relationships: Deepen and expand existing relationships by engaging in dialog and delivering consistent, high-quality work.

• Maintain a burning desire to always be an informed and trusted advisor to clients.
• Constantly strive to deepen knowledge of clients’ processes and capabilities.
• Identify opportunities to more effectively engage with customers while improving operational efficiencies.

Founded and led an interactive design studio focused on delivering digital solutions with sound strategies, appropriate user experiences, and innovative design. Developed and directed the company’s vision and business strategy resulting in consistent growth and industry recognition. Ultimately responsible for ensuring that all design solutions were conceived and developed to the highest standards. Clients included PUMA, Keds, Tretorn, Harvard University, Harvard Business School, MIT, Dartmouth College, Children’s Hospital Boston, Virgin Money, Fidelity Investments, Norwegian Cruise Lines.

Led the creative group at the interactive agency’s Boston office. Responsible for rapidly growing and providing leadership to the visual design team, contributing to the creation and dissemination of design process and methodology, assisting with business development and project resourcing, establishing and maintaining creative vision for projects, and ensuring high-quality creative deliverables and client satisfaction. Participated in business development and client engagement for companies such as Estée Lauder Companies, Channel, Clarins, Astra Zenica, Dupont, and Highmark Bluecross / Blueshield.

Led creative group for design firm regarded as a user experience pioneer. Headed a team of designers in evaluating and improving the usability of applications and websites, designing and implementing new interactive products, and creating corporate identities and brand standard for organizations ranging from fortune 50 companies to start ups. Participated in 3M’s first global web strategy and led the design of its roll-out including global online visual systems standards, global and localized websites, “customer centers,” and the brand’s first ecommerce website.