STRATEGIC DESIGN LEADERSHIP MICHAEL BRANDT

PASSIONATE
AND PRAGMATIC

Michael Brandt is a visual and experience design leader who balances imaginative thinking with practical insight. He brings together ideas, people, and perspectives to create digital experiences that delight users and deliver business results.

Head in the clouds. Feet on the ground.

Michael believes great ideas start with curiosity and get better through collaboration. He pairs creative intuition with data and insights, using evidence to challenge assumptions, inform decisions, and measure success.

Selected Work

  1. Customer using the conversational retail credit application on a phone

    Citi Retail Services Conversational UI

    A chat-like flow for applying for a credit card.

  2. Testing activity and bank landing page performance chart

    Citi Conversion Rate Optimization program

    Using data and experimentation to inform experience improvements.

  3. Citi American Airlines product detail page displayed on a laptop and phone.

    Citi Branded Cards PDP redesign

    Rethinking the credit card product detail page experience.

  4. Camp Wild Hare pavilion, guesthouse, pool, and Airstream at dusk
    Passion Project: Design + Build

    Camp Wild Hare

    From a Wild Hare idea to a place of its own.

    Explore the case study →

A Few Accolades

2022

Co-Inventor

Citibank Digital Experience Patents

Named co-inventor on granted U.S. patents covering interactive data input and graphical user interface design, including US 11,270,063, US 11,893,340, and US D1,072,856.

2016

Silver Stevie Award

Technical Innovation of the Year

Recognized in the American Business Awards for innovation at an organization with 1,000 or more employees.

2015

BBA IFS Financial World Innovation Award

Digital Excellence

Recognized the Citi Fusion platform for an innovative use of technology that improved product accessibility and connected banking and retail functionality across devices.

2015

Citi Digital Excellence Award

Recognized outstanding performance, leadership, and professionalism.

What Others Say

You’ve been an incredible advocate for CRUX and an even better example of what thoughtful leadership looks like. One of the biggest lessons I’m taking with me is how seriously you took listening—real listening—to feedback from anyone, anywhere. Thank you for the leadership, the openness, and everything you’ve done for the team.

BelindaContent Strategist Razorfish

I just want to say thank you! Thank you for always advocating for me and my role. Thank you for always being a champion for creativity, growth, and standards of excellence. The account is what it is today because of you.

KellyCopy EditorRazorfish

You've truly been one of the best creative leaders I've worked with and can't thank you enough for steering the Citi ship for all these years. I've learned so much just in the past few years that will no doubt come in handy on future projects. You always led by example and helped the team push to be the best we could be.

BryanDesignerRazorfish

It has truly been a pleasure working with you. Your fearless leadership and incredible knowledge have made such a lasting impact, and it’s hard to imagine the team without you.

You’ve been an amazing mentor and champion for all of us. I’m especially grateful for the chance to work closely with you—it’s helped me grow and learn so much.

TaylorDesignerRazorfish

Michael, I feel so blessed to have been able to work with talent like yours during our time together. I learned so much from you about design and have always reiterated to everyone how sophisticated your approach and design is. You gave us all knowledge and experience you can’t buy.

AleenaClient
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