Ecommerce with an Attitude
PUMA is an unconventional brand with a strong lead in design and product innovation. Customers are not looking for the "same old, same old" online shopping experience when they visit the PUMA site. The 2002 redesign of PUMA's online store needed to create a wholly unique, brand-appropriate customer experience to integrate with a ground-up redesign of the company's ecommerce and fulfillment systems.
challenge
Convey the brand's hip attitude, provide unique modes of shopping, and seamlessly integrate with the offline retail environment. Streamline and upgrade the check-out experience to reduce abandoned shopping carts and increase sales.
solution
By leading with design, rather than technology, the new PUMA store distinguished itself from other ecommerce sites. As at retail, customers could browse products by color as well as by style or sport category and the online store more closely resembled a PUMA retail environment by syncing online and offline merchandising.
role
- Creative direction
- Concept development
- Interface design
- Implementation oversite
PUMA US eCommerce
