Inspiration and Utility
Children's Hospital Boston works miracles everyday. One of the nation's largest pediatric medical centers in the United States, it is at the forefront of patient care, research, and education. The hospital relies on philanthropy to support much of its work and its website is a very important vehicle for communicating its mission and accomplishments and connecting with donors and fundraisers.
The goals of the project were twofold—create a compelling brand experience and enhance the technical infrastructure.

Objectives Included:
  • Engage, educate, and involve new and existing constituents.
  • Increase the number and amount of online and offline donations.
  • Increase donor retention rates.
  • Reduce the cost per dollar raised.
  • Support administrative functions & integrate with existing systems.
The design process began with an intensive "define" phase focused on identifying target audiences and organizational goals and defining brand, business, and functional strategies.

The site's information architecture was then designed to support a donor life cycle of "Attract/Identify, Engage/Convert, Retain/Cultivate" as well as to surface key donation and fundraising tools and transactions.

The site's interface was designed to engage and inspire site visitors while working within the framework of the hospital's main site, which was undergoing a simultaneous redesign.

Robust ecommerce, event management, and fundraising tools, as well as a custom content management system were developed to support the organizations goals and requirements and meet the needs of its donors.

The results of the improved user and administrative experience has been a dramatic increase in donations as well as in the money raised from fundraising events. Increased online event registration, outreach, and fundraising has resulted in yearly double and triple increases in total amounts raised coupled with lower administration costs.
  • Creative direction
  • Concept development
  • Interface design
  • Implementation oversight
Children's Hospital Trust